Luma Motion Identity
One motion language for every screen - from a kinetic logo to a full social-ready system.
- Scope Brand identity motion, promo video, social media kit
- Deliverables Logo sting, brand film, 24 templates
- Timeline 6 weeks, 2 revision rounds
Luma needed more than a logo - they needed a way to move. We built a complete motion identity that carries the brand from a kinetic mark to a full library of social templates.
The project started with the kinetic logo: a mark that assembles itself in under two seconds and works as a sting, a loader and a watermark. From there we defined timing, easing and rhythm rules so every future asset feels like part of the same family - no matter who produces it.
The centrepiece is a brand film that introduces the studio's capabilities in ninety seconds. Around it we built modular scenes - title cards, transitions, lower thirds - that the client can remix into social-ready templates without touching the core animation.